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Products and the Environment
We are reducing the environmental footprint of our products by finding ways to cut impacts at each stage of the lifecycle - design, manufacture, distribution, use and end-of-life.
This helps our customers shrink their environmental footprints and reduce their energy costs. Our take-back programs provide added benefits by ensuring unwanted or obsolete equipment is reused, recycled or disposed of responsibly.
Better by design
We follow these environmentally conscious design principles for our products:
- Use environmentally preferred materials
- Increase the amount of recycled materials used
- Improve energy efficiency
- Reduce packaging
- Increase the recyclability of our products
We operate global take-back programs to collect our products for re-use and recycling.
In 2011, we published a new design for the environment manual for designers of our set-top and home broadband equipment. The manual reinforces the importance of green design and sets out practical ways to reduce lifecycle product impacts.
Green phones and green choices
In 2010, we launched the Motorola CITRUS™ and Motorola SPICE™, our first smartphones with the latest in eco-design. The phones contain a post-consumer recycled plastic that takes 20 percent less energy to make than standard plastic and saves thousands of water bottles from going to landfill. The P793 universal charging device is our first accessory to contain the material. These products are also CarbonFree® Certified
. Through an alliance with Carbonfund.org™, we offset the carbon dioxide required to manufacture, distribute and operate the products during their lifetime through investments in energy efficiency, renewable energy and reforestation.
Smartphones can help consumers to make greener choices. The Motorola CITRUS™ is shipped to customers preloaded with an app that gives access to leading sustainable lifestyle magazine Treehugger. We also supported the development of Light Bulb Finder – an app that helps people to save energy and money by ordering energy efficient lighting for their home or office.
Greener set-tops
We designed our new generation of global television set-tops to meet our customers’ needs for reduced energy consumption, less packaging and easier recycling.
In fact, our latest VIP Series IPTV set-tops use advanced power management technology, which saves almost a quarter of the power required by the previous models. We also reduced CO2 emissions in distribution by shrinking the size and weight of the unit and providing online instructions instead of paper manuals.
Our next-generation QIP set-tops consume 16 to 25 percent less power and are 20 to 50 percent smaller and lighter than their predecessors. Their packaging is made of 75 percent recycled content and is completely recyclable. The newest QIP set-tops are also easier to recycle because they do not have painted bezels.
Overall, based on an independent lifecycle assessment, we achieved an estimated 12 to 20 percent carbon footprint reduction for the QIP range compared with the previous generation, factoring in all stages of the product lifecycle, from manufacturing through transportation and use.